Prettie Taste. Potent Standards.
Strategic cannabis consulting for brands with standards.
Prettie Little Pothead
Is a customizable cannabis consulting company built for brands and operators who value both taste and performance.
We provide strategic support across marketing and brand development, retail operations, sales strategy, and event planning and coordination — tailoring every engagement to the specific needs of your business.
Our approach blends real industry experience with a refined point of view. We focus on building systems that work, brands that resonate, and experiences that feel intentional from start to finish.
Whether you’re launching, scaling, or refining, Prettie Little Pothead meets you where you are — offering clear strategy, thoughtful execution, and standards that don’t compromise.
Why “Prettie”
Because perfection is boring.
Prettie is confidence with character — thoughtful, intentional, and unapologetically original.
It reflects a belief that good taste and deep expertise can coexist — and should.
At Prettie Little Pothead, we bring a refined eye and real-world cannabis experience to brands and operators who want to elevate.
Jade Ivana Gonzalez
Founder, CEO
With a passion for cannabis, people, and purpose-driven growth, I’ve built my career at the intersection of sales, marketing, and community. From supporting the transition from medical to adult-use markets across four East Coast states to representing powerhouse brands like Green Thumb Industries, Fernway, and STIIIZY, I bring a blend of strategic thinking and creative execution to everything I do.
I’m focused on driving brand growth from the ground up. Building awareness, strengthening retail relationships, and crafting a brand presence that feels as intentional and premium as the product itself. From campaign strategy and content creation to retail support and community-driven activations, I thrive on turning vision into momentum.
My approach is deeply collaborative. I believe the strongest businesses are built through genuine relationships. I’m energized by storytelling that resonates, experiences that educate and inspire, and strategies that create long-term value, not just short-term wins.
Our Relationships
